From Scrolling ke Bussiness: Peran Literasi Digital dan Media Sosial dalam Membangun Entreprenuerial Intention pada Remaja di Surabaya dengan Entrepreneurial Self-Efficacy sebagai Moderator

Mudayat .; Nur Widyawati; Meyti Hanna Ester Kalangi; Juli Prastyorini; Soedarmanto .; Moh Fail

doi:10.52310/jbhorizon.v9i1.445

Mudayat . Program Studi Administrasi Bisnis, STIA dan Manajemen Kepelabuhan Barunawati Surabaya
Nur Widyawati Program Studi Administrasi Bisnis, STIA dan Manajemen Kepelabuhan Barunawati Surabaya
Meyti Hanna Ester Kalangi Program Studi Administrasi Bisnis, STIA dan Manajemen Kepelabuhan Barunawati Surabaya
Juli Prastyorini Program Studi Administrasi Bisnis, STIA dan Manajemen Kepelabuhan Barunawati Surabaya
Soedarmanto . Program Studi Administrasi Bisnis, STIA dan Manajemen Kepelabuhan Barunawati Surabaya
Moh Fail Program Studi Administrasi Bisnis, STIA dan Manajemen Kepelabuhan Barunawati Surabaya

DOI: https://doi.org/10.52310/jbhorizon.v9i1.445

Keywords: Digital Literacy; Social Media; Entrepreneurial Intention; Entrepreneurial Self-Efficacy, Youth

Abstract

Abstract. The rapid growth of digital technology has created new entrepreneurial opportunities for young people; however, many Indonesian youth remain more inclined to become job seekers than job creators. This study examines the effects of digital literacy and social media on entrepreneurial intention among youth in Surabaya, with entrepreneurial self-efficacy serving as a moderating variable. A quantitative explanatory survey was conducted involving 160 respondents selected through purposive sampling. Data were analyzed using SmartPLS 4. The results indicate that digital literacy, social media, and entrepreneurial self-efficacy each have a positive and significant direct effect on entrepreneurial intention, with social media demonstrating the strongest influence. However, entrepreneurial self-efficacy does not significantly moderate the relationships between digital literacy and entrepreneurial intention or between social media and entrepreneurial intention. These findings suggest that strengthening digital competencies and promoting the productive use of social media are more effective strategies for fostering entrepreneurial intention among Indonesian youth.