Jurnal Baruna Horizon

Transformasi Pengetahuan Menjadi Kapabilitas: Kerangka Konseptual Implementasi Open Innovation Digital Platform pada Bisnis Kopi Tahap Awal

Naufal Dzaky Ramadhan — 2026-06-30

Abstract. Digital transformation has increased organizations’ dependence on external knowledge as a source of innovation. However, emerging businesses often face resource constraints that limit their ability to transform external knowledge into new organizational capabilities. This study aims to develop a conceptual framework for implementing Open Innovation Digital Platforms (OIDPs) to support the transformation from knowledge ecosystems to capabilities ecosystems in emerging coffee businesses through a dynamic capabilities perspective. The research adopts a conceptual paper approach with illustrative case analysis and literature synthesis related to OIDPs, dynamic capabilities, open innovation, and knowledge ecosystems. The findings suggest that OIDPs function as enabling mechanisms that facilitate knowledge sharing, knowledge integration, and co-creation processes to transform external knowledge into organizational capabilities. This transformation is strengthened by dynamic capabilities, including scanning, sensing, seizing, integrative, and transformative capabilities. The study proposes a conceptual framework and an implementation roadmap to support the development of innovation, digital, analytical, collaboration, and transformative capabilities. Although developed within the context of emerging coffee businesses, the proposed framework may be adapted to other emerging businesses culinary facing similar challenges in innovation and digital transformation. This study contributes to the OIDP literature by linking knowledge ecosystems, dynamic capabilities, and capabilities ecosystems within the context of emerging businesses.

Pengaruh Kualitas Produk Dan Customer Relationship Management (CRM) Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening

Syaifuddin Fahmi — 2026-07-03

Abstract: The retail industry in Indonesia is experiencing increasingly competitive growth, encouraging companies to improve customer loyalty through product quality and Customer Relationship Management (CRM). This study aims to analyze the effect of product quality and CRM on customer loyalty through customer satisfaction at Matahari Department Store Malang Town Square. This study employed a quantitative approach involving 100 respondents selected using purposive sampling. Data were collected through questionnaires and analyzed using path analysis and Sobel test with SPSS software. The results indicate that product quality has a positive and significant effect on customer loyalty and customer satisfaction. CRM has a positive and significant effect on customer satisfaction but does not significantly affect customer loyalty directly. Customer satisfaction significantly influences customer loyalty and successfully mediates the relationship between product quality and CRM toward customer loyalty. These findings indicate that customer satisfaction plays an important role in strengthening customer loyalty in the retail sector.

Abstrak: Persaingan industri ritel yang semakin ketat mendorong perusahaan untuk meningkatkan loyalitas pelanggan melalui kualitas produk dan Customer Relationship Management (CRM). Penelitian ini bertujuan menganalisis pengaruh kualitas produk dan CRM terhadap loyalitas pelanggan melalui kepuasan pelanggan pada Matahari Department Store Malang Town Square. Penelitian menggunakan pendekatan kuantitatif dengan melibatkan 100 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan analisis jalur (path analysis) dan uji Sobel dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap loyalitas pelanggan dan kepuasan pelanggan. CRM berpengaruh positif dan signifikan terhadap kepuasan pelanggan, namun tidak berpengaruh signifikan terhadap loyalitas pelanggan secara langsung. Kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan serta mampu memediasi pengaruh kualitas produk dan CRM terhadap loyalitas pelanggan. Temuan ini menunjukkan bahwa kepuasan pelanggan memiliki peran penting dalam membentuk loyalitas pelanggan pada sektor ritel modern.

Analisis Peran Label Halal dan Harga dalam Meningkatkan Minat Beli Konsumen Mie Gacoan

Yusli Hudin — 2026-07-09

ABSTRACT: This study aims to determine the effect of halal labeling and price on consumer purchasing interest in Mie Gacoan in Pasuruan City. This research uses a quantitative approach with data collection techniques through distributing questionnaires to 100 respondents who have purchased Mie Gacoan products in Pasuruan City. Data analysis techniques use SPSS version 22, including validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination. The results of the study indicate that halal labeling does not have a significant effect on consumer purchasing interest. This shows that consumers do not consider halal labeling as a primary factor in making purchasing decisions. Meanwhile, price has a significant effect on consumer purchasing interest. Affordable prices that match consumers' purchasing power are important factors in increasing purchasing interest. Simultaneously, halal labeling and price have an effect towards consumer purchase intention. Based on the results of the research, companies are expected to continue maintaining a competitive pricing strategy as well as ensuring the quality and clarity of halal labels to increase consumer trust.

ABSTRAK: Penelitian ini bertujuan untuk mengetahui pengaruh label halal dan harga terhadap minat beli konsumen pada Mie Gacoan di Kota Pasuruan. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui penyebaran kuesioner kepada 100 responden yang pernah melakukan pembelian produk Mie Gacoan di Kota Pasuruan. Teknik analisis data menggunakan bantuan SPSS versi 22 meliputi uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa label halal tidak berpengaruh signifikan terhadap minat beli konsumen. Hal ini menunjukkan bahwa konsumen tidak menjadikan label halal sebagai faktor utama dalam melakukan keputusan pembelian. Sementara itu, harga berpengaruh signifikan terhadap minat beli konsumen. Harga yang terjangkau dan sesuai dengan daya beli konsumen menjadi faktor penting dalam meningkatkan minat beli. Secara simultan, label halal dan harga berpengaruh terhadap minat beli konsumen. Berdasarkan hasil penelitian tersebut, perusahaan diharapkan tetap mempertahankan strategi harga yang kompetitif serta menjaga kualitas dan kejelasan label halal untuk meningkatkan kepercayaan konsumen.

PENGARUH DISIPLIN KERJA, LINGKUNGAN KERJA, DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN UD. NUSA DOOR

Rosa Safarina — 2026-07-13

Abstract

This study aims to analyze the effect of work discipline, work environment, and leadership on employee performance at UD. Nusa Door. The research method used is quantitative with a causal associative approach. Data were analyzed using multiple linear regression with the assistance of SPSS. The results show that work discipline has a positive and significant effect on employee performance. The work environment has a negative and significant effect on employee performance, while leadership has no significant effect on employee performance. Simultaneously, work discipline, work environment, and leadership have a significant effect on employee performance with a coefficient of determination of 63,2%. Therefore, work discipline is the most dominant factor in improving employee performance, while the work environment and leadership need to be evaluated to better support optimal performance improvement.

Abstrak

Penelitian ini bertujuan untuk menganalisis pengaruh disiplin kerja, lingkungan kerja, dan kepemimpinan terhadap kinerja karyawan pada UD. Nusa Door. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif kausal. Teknik analisis data menggunakan regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa secara parsial disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Lingkungan kerja berpengaruh negatif dan signifikan terhadap kinerja karyawan, sedangkan kepemimpinan tidak berpengaruh signifikan terhadap kinerja karyawan. Secara simultan, disiplin kerja, lingkungan kerja, dan kepemimpinan berpengaruh signifikan terhadap kinerja karyawan dengan nilai koefisien determinasi sebesar 63,2%. Dengan demikian, disiplin kerja menjadi faktor dominan dalam meningkatkan kinerja karyawan, sementara lingkungan kerja dan kepemimpinan perlu dievaluasi agar dapat mendukung peningkatan kinerja secara optimal.

Peran Integrasi AI Dalam Meningkatkan Penjualan Di era Digital 5.0

Baramadya . — 2026-07-15

Abstract.

Sales management is undergoing a digital transformation driven by AI tools like Seamless AI and Einstein (Sales AI), which are reshaping B2B customer journeys. Grounded in dynamic capabilities theory, this study examines how B2B firms integrate AI into sales processes. We propose that marketing agility—defined by proactivity, responsiveness, and speed—mediates the relationship between AI adoption and sales team performance in uncertain markets. Furthermore, the research investigates how marketing influence and internal organizational climate moderate these dynamics. Data were gathered from B2B sales managers at firms with over 100 employees and at least $1 million in annual revenue. The findings highlight that strategic AI adoption must align with marketing agility to effectively boost firm performance. This study contributes to emerging literature on the facilitators of agility within the B2B sector.